D
Discovery
Understand the problem, user, context, constraints, and opportunity.
Approach
How I approach building products.
Understand the problem, preserve what works, then make the smallest strong move.
What is the DAETO framework?
DAETO is Mojeeb Titilayo's five-stage product framework covering Discovery, Approach, Execution, Tracking and Optimisation.
A
Approach
Choose the positioning, architecture, and execution path.
E
Execution
Build the smallest strong version with disciplined scope.
T
Tracking
Measure what works, what fails, and what people actually use.
O
Optimisation
Improve from evidence instead of random feature additions.
Your Input Is the AI Output
Judgement, context, and disciplined prompting determine what AI can actually help make.
Improve Before Rebuilding
The smallest strong move usually beats an unnecessary rewrite.
Preserve Useful Ideas
Useful information should compound into products instead of disappearing into the timeline.